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Your Growth
Solutions Partner


We are a 3-piece ensemble founded in 2015, seeking to utilise our combined expertise and experience in the fields of advertising & promotion, strategic analysis and events management to benefit the ummah at large. We specialise in conferences, seminars, training events but are also well-adept at organising food festivals for one of our regular clients.

Prior to forming our team, we are used to working together in various Islamic events, with different roles and responsibilities each time, fortifying our know hows to confidently manage projects ranging from as little as catering to 70 knowledge-seekers to 15,000-strong nasi lemak enthusiasts.

We love listening to your ideas and vision that would benefit the community and add values to them as we bring them to life
Alia Zulasmin

Formally trained in Marketing with Multimedia and have various experience managing advertising campaigns, branding, content management, social media management and various marketing activities through 6 year stint in TM Berhad.

Volunteer experience: Marketing Manager for AlKauthar Institute, Social Media Manager, Marketing Manager, Volunteer Manager for various Islamic conferences since 2011.
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Luqman Ramli

Managed various types of event with Telekom Malaysia, Pinkbow Events and Par Ikhsan Solutions for more than 14 years. Also volunteered in management positions for Islamic organisations such as Yayasan Ta’alim, Al Khadeem and Mercy Mission for conferences and seminars.

Notable achievements include:
  • Project Manager for Telekom Malaysia in Minggu Saham Amanah Malaysia and Karnival Jalur Lebar 1Malaysia 2013 & 2014
  • Project Manager for Friedchillies Ayam Lejen 2017
  • Operation Manager for The Straight Path Convention 2018
Asyraff Latiffi

History of working in the non-profit organization managementindustry and have been involved with Islamic conferences since2011. Led more than 70 volunteers in both The Straight Path2015 and 2018.

Strong education background with a Master of Science (MSc)focused in Business Analytics Consulting from LoughboroughUniversity School of Business and Economics and also aMaster Business Administration (MBA) focused in StrategicManagement from Universiti Teknologi Malaysia.
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Event Planning & Marketing
TSPC 2015: Destination Jannah

Commissioned by Dakwah Corner Bookstore and Yayasan Taalim to helm an organizing committee for the inaugural The Straight Path Convention. The 2-day weekend event was attended by 3500 knowledge-seekers from Malaysia, Singapore, and as far as Sri Lanka and Philippines. It marked our milestone to go into serving the Muslim businesses and industries full time as a profit-making company.

Event Planning & Marketing
TSPC2018 : Sunnah, Come Abroad

DCB & Yayasan Taalim again enlisted us to manage the sales and execution of the 4th instalment of The Straight Path Convention 2018: Sunnah, Come Aboard. We successfully sold 1500 tickets - 800 tickets since we were brought on-board to manage the event. The 2-day event was a resounding success with vendors, partners and clients pleased with the largely smooth-running operations.

Event Planning & Marketing
TSPC 2019: Flee to Allah

The Straight Path Convention 2019 returns with the message of seeking refuge in Allah from all sorts of challenges and adversities. Held at a new spacious venue, the fifth installment of this annual convention was bursting with activities ranging from lectures and quizzes, spaces for mothers & introduction of the convention for junior participants as well as a commercial space catering to the Islamic lifestyle - focusing on books, education, wellness, modest fashion, accessories & food. The convention garnered at least 1000 knowledge seekers that benefited from 2-days of lectures by 5 international speakers centralised around 8 topics with real life applications to increase their faith and improve their day-to-day wellbeing as practising Muslims.

Event Planning
Ayam Lejen I & II

Our regular event host, Friedchillies Media Sdn Bhd again entrusted us to project manage Malaysia’s first ever fried chicken festival, curating 8 best fried chicken vendors to cater to some 1200 hardcore fried chicken fans. From spicy Korean fanfare to Arab-style broiled fried chicken, Friedchillies 1st ever ticketed event was a resounding success to vendors, event-goers and sponsors alike.

Event Planning
I Eat Nasi Lemak 2016

Friedchillies Media roped us in to organise their 5th instalment of their nasi lemak eating fest, this time with 40 nasi lemak vendors from all over Malaysia and attracting around 15,000 nasi lemak enthusiasts over a 2-day event. This remains our largest event to date.

Event Planning
ASEAN Young Food Entrepeneurs Conference

Entrusted by Friedchillies Media to bring to life their first ever conference - with a line up of successful regional entrepreneurs shedding light on the food truck industry to some 500 budding self-starters in a satellite 2-day conference in conjunction with 1Asean Entrepreneurship Summit 2015

Event Planning
Cyberjaya Makan Best Fest

As the trusted event arm for FriedChillies Media, we brought to life the first ever Cyberjaya Makan Best Fest in 2019, a FriedChillies-curated food event with food pop-ups from TOP Makan Best Heroes, Karipap Sellers & Kuih Lejens under one roof, business talks and workshops for food entrepreneurs as well as kuih making demonstrations and activities fit for the whole family. Collective sales of food vendors and sponsors exceeded RM36,000 in just a one-day event. All the marketing materials for this event is designed by Par Ikhsan Solutions team.

Free Talks
Event Planning

Since 2015, we have continued to volunteer our time and effort to organise FREE Islamic lectures in English in SS17 under the banner of I AM THE BELIEVER. It’s an opportunity for an intimate 70-pax audience to have Q&A with the mashayikh, as well as purchase merchandises and books. We also invite other Islamic organisations to open up their booths to reach more knowledge-seekers

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